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A project to re-imagined D'crepes packaging.
<logo stays the same>
Mockups
A new designs based on crepe's flavour
Buy D'Crepes in bulk!
Concept Ideas
What is <D'Crepes>?
D'Crepes is one of the most popular Indonesian food brand that sells crepes. Their brand sells in 3 types of crepes:
<Sweet> <Savoury> <Ice cream>
As a snack type of food, most of their consumers are young people and kids. Thus, my idea is to rebrand the packaging based on these target audience.
Ideas
My idea is to create an avatar / persona for each type of crepes, to evoke the personality and feeling of each food type.
Blueprints
Concept Board
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